What do consumers want?

Link: Seth's Blog: What consumers want.

Seth Godin poses a question---What do consumers want? He thinks they want:
interaction
expectations exceeded
respect

I am inclined to agree with him, and add
experiences
to be heard

What do you think?

Comments

[Steve Holden]

They don't want "cheap" unless they themselves are paying. They don't want "perfect" unless they are buying for themselves. They want "now" unless "later" is cheaper or more perfect.

Seth should spend more time with poor people. "Cheap" is very important to them - and they are used to not getting "respect".