Twyla Tharp: The Creative Habit: Learn It and Use It for Life
Lee Eisenberg: The Number : A Completely Different Way to Think About the Rest of Your Life
Douglas Rushkoff: Get Back in the Box : Innovation from the Inside Out
Robert E. Quinn: Deep Change : Discovering the Leader Within (Jossey-Bass Business & Management Series)
W. Chan Kim: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Barry Schwartz: The Paradox Of Choice: Why More Is Less
Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
Marcus Buckingham: First, Break All the Rules: What the World's Greatest Managers Do Differently
Clayton M. Christensen: The Innovator's Solution: Creating and Sustaining Successful Growth
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Link: Seth's Blog: What consumers want.
Seth Godin poses a question---What do consumers want? He thinks they want:
I am inclined to agree with him, and add
to be heard
What do you think?
February 16, 2006 | Permalink
They don't want "cheap" unless they themselves are paying. They don't want "perfect" unless they are buying for themselves. They want "now" unless "later" is cheaper or more perfect.
Seth should spend more time with poor people. "Cheap" is very important to them - and they are used to not getting "respect".
Steve Holden |
February 17, 2006 at 01:16 AM
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