In marketing and in coaching, we talk about business and personal branding. Establishing an identity for yourself or your business. A 23 year old Pratt Institute graduate student has set about creating herself as living performance art. She has sold her DNA on ebay, ran the 2003 NYC marathon dressed in salami (I kid you not) and willed her remains to the Guggenheim Museum in New York "with the stipulation that they are to be freeze dried and displayed nude in a prominent location."
She's set about creating buzz for herself, and not only does interesting and quirky things (wonder where she gets her ideas?) but makes sure they are publicized! We might all take a page from her book (as the expression goes.)
Thanks to Boing Boing for this!
Boing Boing: Artist plans to marry dead poet, seeks attention, gets it
Artist plans to marry dead poet, seeks attention, gets it
New York artist Shishaldin is planning to marry a French poet. That wouldn't be newsworthy if the poet wasn't Comte De Lautreamont, who has been dead for 134 years. Apparently, an obscure French law allows the country's president to sanction weddings between the living and dead. No word yet on whether French President Jacques Chirac will give his seal-of-approval though.
Shishaldin, a 23-yeard-old student at the Pratt Institute and former Alaskan tennis champion, seems to be on a PR blitz. Earlier this month she bequeathed her remains to the Guggenheim Museum.
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