One of the most important resources for any coach--new or accomplished--is fresh thought.
Sometimes fresh thought puts common wisdom on it's head. Such is the case with the book "Get Back in the Box"
From Publishers Weekly
By touting the value of thinking "outside the box," business experts have inspired an obsession with growth, competition and offbeat concepts, says Rushkoff (Cyberia; Coercion; etc.). In fact, he insists, the secret of success lies inside the box; businesses that focus on their core competencies, their customers' needs and their work environment come up with better innovations in the long run than those that rely on flashy ad campaigns, focus groups or off-site consultants. (Dec.)
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Seth Godin, author of All Marketers are Liars
"Get your highlighters out! There’s a worldchanging idea on each and every page."
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